Alex

Known since 1986 for quality art supplies and crafts kits for kids, ALEX® has expanded over the years to be known as a lifestyle brand for creative fun.

From infant to toddler to tween, the brand empowers confidence and inspires kids to express their creativity through their innovative creative toys for baby, bath time, pre-schoolers, pretend play, spa, fashion, jewelry and active play.

Known since 1986 for quality art supplies and crafts kits for kids, ALEX® has expanded over the years to be known as a lifestyle brand for creative fun.

From infant to toddler to tween, the brand empowers confidence and inspires kids to express their creativity through their innovative creative toys for baby, bath time, pre-schoolers, pretend play, spa, fashion, jewelry and active play.

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